![Who Owns that Cruelty-Free Brand… And What Are Their Values?](https://www.invitrointl.com/wp-content/uploads/2021/05/cruelty-free-brand-300x186.jpg)
You want your cosmetic buying habits to reflect your ethics and values, but how can you be sure the company that you are buying from is truly as ethical as they seem? Successful small cosmetics companies are often acquired by
![Beyond the Label: 6 Signs a Brand Still Uses Animal Testing](https://www.invitrointl.com/wp-content/uploads/2021/05/signs-still-using-animal-testing-300x186.jpg)
Can you spot the signs of animal testing? While reading labels is a good place to start, it doesn’t tell the whole story. Understanding how animal testing works, and how companies use it, can help you choose the most ethical
![More States Joining Global Push to Ban Sales of New Animal-Tested Cosmetics](https://www.invitrointl.com/wp-content/uploads/2021/05/global-push-ban-animal-tested-cosmetics-300x186.jpg)
Five more states are set to approve legislation banning the sales of new products tested on animals, joining three states – California, Illinois and Nevada – that have already enacted similar legislation. The five states on the cusp of enacting
![Changes Ahead: China’s Journey to Cruelty-Free Cosmetics](https://www.invitrointl.com/wp-content/uploads/2020/02/china-cruelty-free-cosmetics-300x186.jpg)
China is the world’s second largest economy, surpassed only by the U.S. and accounting for more than a 15% share of the world’s total economic activity. With a growing consumer base and soaring personal economy, it’s no wonder businesses want
![These Major Cosmetic Brands Went Cruelty-Free in 2019](https://www.invitrointl.com/wp-content/uploads/2020/01/cruelty-free-cosmetics-brands-e1579729175448-300x186.jpg)
The last 12 months marked a watershed moment for cosmetic companies, as nearly four dozen manufacturers shifted their operations to utilize cruelty-free testing methods for their products. The companies join about 100 other cosmetic businesses that have done away with
![Animal Testing of Beauty Products Now Banned in These Three States](https://www.invitrointl.com/wp-content/uploads/2020/01/three-states-banned-animal-testing-e1579205604244-300x186.jpg)
While most of us were busy ringing in the New Year at midnight on January 1, three states were quietly making national and international headlines, ushering in a new – and more compassionate – chapter of U.S. history. At that